White Hat SEO?
White Hat SEO is a term that has been around for quite some time. It refers to the idea of using natural, ethical strategies that don’t violate webmaster guidelines or Google’s Webmaster Guidelines, such as keyword stuffing or automated programs to create link-building schemes when optimizing your site in order to rank better in organic search results. White Hat SEO’s primary goal is not just improving rankings but increasing ROI and leads simultaneously.
